Strengthening the EUROPA radio play brand "Teufelskicker" and its current new release.
Identifying and analysing suitable influencers for TikTok. Development of creative, relevant and authentic storytelling to present the Teufelskicker radio play brand positively and with an affinity to the target group and to increase the reach. Creation of three compelling vlogs with the influencer family "Vier mal Spaß" (over 146,000 followers)
The vlogs achieved disproportionately high reach and engagement on TikTok. The campaign had a direct positive influence on the top 10 ranking in the streaming charts for the Teufelskicker!
Numbers that speak for themselves and convince to the max: over 400,000 impressions, over 80,000 likes, over 1,000 shares